Armani

In the 1970s Giorgio Armani S.p.A. had emerged as one of the leading international fashion house and had launched several new lines: Le Collezioni, Mani, Armani Junior, Giorgio Armani accessories, underwear and swimwear.

In the early 80s Giorgio Armani S.p.A. established an important licence agreement with L'Oreal (formerly H.Rubinstein) for fragrances and also launched the Emporio Armani and Armani Jeans collections. In the same period Giorgio Armani S.p.A. opened the first Emporio Armani store (Milan) followed the next year with the opening of the first Giorgio Armani boutique (Milan). The company also began to strengthen its commercial and marketing divisions, while building the values of its brands and the philosophy of management.