Nudie Jeans

At the Nudie Jeans selvage lab they work with the best denim artists and laundry experts to recreate that special pair of worn jeans. Only high quality selvage denim is used. Recreating a pair of jeans and giving them an authentic look takes craftsmanship and a stroke of genius.

The final magic takes place in the washing machine, where the indigo bleeds out, revealing the result of the wear and tear. It takes a trained eye to know how much "damage" to inflict on the jeans. Every treatment is accentuated in the washing machine.