Vilebrequin swim shorts

Close-up of a terrace café where a young man is sketching an original design for swim shorts on a checked tablecloth. Inspired by surfer’s trunks, the design takes shape, very different from the traditional “swim briefs” of the time. Colourful and original, a new style is set!

Made out of spinnaker canvas (sailing is, after all, the king of sports in the gulf of Saint-Tropez), the new swimsuit dries more quickly in the sun and wind. Close-up of the first Vilebrequin swim shorts, the French word for “crankshaft” and a reference to its designer’s passion for automobiles.

On the beaches of Saint-Tropez, the new Vilebrequin swim trunks are an overnight success. Practical and comfortable, colourful and très chic, a trend is launched, a new brand is born.