The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White. The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail for the modern man. All Private White V.C. clothing is handmade in their Manchester factory, with materials locally sourced where possible and the majority of the cloth used supplied from mills in the surrounding area. The collection is designed by Nick Ashley, Private White V.C.'s Creative Director. Nick's designs are influenced by pieces from Private Jack White's personal wardrobe, classic military garments, as well as his long-standing passion for motorcycle and car racing. The convergence of these influences has resulted in a quintessentially British collection for the modern gentleman.