The Tramarossa brand was born in Veneto, Italy in 1967 when Urbano Chemello first paired his passions for sartorial excellence and high quality denim fabric. The brand lay dormant for many years, until in 2003 his sons, staying true to their father's original vision, revived that idea of sartorial denim. Tramarossa consider each pair of jeans they produce to be a true work of art, with the name of each person involved in the production process included on the inside label. Every detail of the jeans is manufactured to the highest possible standard, from the removable calf leather jean patches through to the use of intricately woven, super soft Japanese and Italian denims. The application of the wearer's initials to each pair of jeans in small metal letters is just one more sublime finishing touch that truly sets Tramarossa apart.