Eton creates Swedish design with an Italian twist: combining our Nordic approach to style and craftsmanship, optimized through technology, with a Milanese sense of flair to create men’s luxury shirts, accessories, and lifestyle garments. Our collections range from sharp dress shirts for formal occasions to casual shirts, t-shirts and overshirts in luxuriously refined materials. All accompanied by men’s accessories, made in collaboration with the finest craftsmen in Europe.
Founded by David and Anne Petterson in 1928, Eton has always been an innovative and revolutionary force in fashion, from the opening of their large factory in Gånghester, Sweden in 1950 (where Eton shirts are still made today), to the 1992 launch of the world's first crease-resistant shirt in 100% cotton, right through to the 2016 changes to their branding and collections. With four different fits (Slim, Contemporary, Super Slim, and Classic), countless exceptional quality fabrics, and an ever-diversifying range of colours and patterns, we'd say Eton shirts have achieved their aim of providing shirts for every individual, and every occasion. If you're looking to buy Eton men's shirts, we've a great range including formal Eton dress shirts, Eton collar shirts & more.
Invest in the best with an Eton shirt and elevate your wardrobe to new heights of sophistication.