Eton

Founded by David and Anne Petterson in 1920, Eton has always been an innovative and revolutionary force in fashion. From opening their large factory in Sweden in 1950 – where Eton shirts are still made today – to the launch of the world’s first 100% cotton, crease-resistant shirt in 1992, right through to a change in ownership and branding refresh in 2016. Eton expertly combines Swedish design with an Italian twist. The brand’s designs have a Nordic style and craftmanship paired with a Milanese sense of flair.

Shop Eton Shirts & More

Explore our selection of Eton men’s shirts and accessories below. We’ve a range of sharp Eton dress shirts for formal occasions as well as more casual styles – all made in collaboration with the finest craftsmen and shirt makers in Europe. Discover classic and contemporary fit shirts, exceptional quality fabrics and a huge range of colours and patterns to suit every style. Elevate your wardrobe to new heights of sophistication and shop Eton men’s shirts today.